Fujifilm’s instant photo printer is finally out of its awkward phase

In a world full of smartphone photography and digital cameras, shooting pictures on film has become a niche endeavor. Instant film, popularized by Polaroid in the mid-to-late 20th century, is an even deeper niche. But Fujifilm’s newest product, the Instax Share SP-2 printer, is a smart little bridge between the the digital and analog worlds.

Fujifilm’s first Instax Share printer — which, like this new version, prints on Fujifilm’s 2-inch-by-3-inch Instax "Mini" film — was a clever idea and pretty fun to use. But it felt like a beta version of the idea. The hardware was forgettable and it was slow. Now, two years later, we have the SP-2, and it finally feels like Fujifilm has nailed the execution.

The new Instax Share printer still has...

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Fujifilm’s instant photo printer is finally out of its awkward phase
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