Will these Pryma headphones make me feel more like Beyoncé?

If you watched Lemonade, you saw them: the retro-gorgeous headphones Beyoncé wears during “Sandcastles.” Those headphones, called Pryma, weren’t just a product placement, their chief designer told me. Though Pryma did make a deal with Tidal, and did give free headphones to Jay Z and Beyoncé’s staff, the decision to wear them in the video was Beyoncé’s alone, I’m told. She just happened upon them and liked the look.

Beyoncé has a better wardrobe than I do, I remember as I slide World of McIntosh’s Pryma headphones ($499) onto my head and start to leave the office. The headphones look great — and the rest of me looks like the American outdoors store REI barfed on a pair of Levi’s. I rock a much-bedraggled tote bag, whereas these...

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Will these Pryma headphones make me feel more like Beyoncé?
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