A prestigious brand is joining Lenovo's MotoMod lineup today: it's Hasselblad. Confirming some recent leaks, both companies have just announced the new Hasselblad True Zoom. The True Zoom is a camera attachment that magnetically latches onto the back of the Moto Z and expands the phone's photography prowess by adding optical zoom up to 10x. It will launch in September for $250 when purchased from Verizon, or $299 if you buy it from Motorola.com.
Hasselblad's new $250 MotoMod adds 10x optical zoom to the Moto Z
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