Amazon is launching its Echo speaker and Alexa voice assistant in the UK and Germany today, but the company also unveiled a new edition of the Echo speaker. The white version has the same internals as the existing black Echo unit, and Amazon is bringing the new model to the UK, Germany, and the US this fall. Amazon has not revealed pricing for the new white Echo, but it's hard to imagine it will be priced higher than the existing black model.
Amazon's Echo will be available in white this fall
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