Android companies keep pretending that Android doesn’t exist

I’ve been at IFA, Europe’s biggest tech show, for three days now and I’ve had my eyes filled with a parade of all the shiny, beautiful new technology coming to an Amazon delivery drone near you. Much of that technology is powered by Google’s omnipresent Android software, but you wouldn’t know it from the way the new devices are presented. Android has become many tech companies’ original sin: fundamental to their identity and the character of their products, but buried under a thick veneer of insecure puffery, denial, and evasion.

Welcome to Xperia!

Sony would have us believe that buying an Xperia phone grants us a pass into the exclusive Xperia experience. But the most compelling software on its Android devices will be found via...

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Android companies keep pretending that Android doesn’t exist
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