Another of the world’s grand tech exhibitions is now in the books, with Berlin hosting what might have been its most varied and intriguing IFA in years. Like other shows, this one had its oddities, such as LG’s fridge running Windows 10, but what stood out to me was the practicality and immediate emotional appeal of many of the new products on show. With modern technology now mainstream and reaching a plateau of good-enough hardware, companies are spending less time chasing and explaining new specs and more of their effort on humanizing and styling out their latest gear.
This is not a criticism. I think there’s a great deal of substance in style. It is the substance of design.
Lenovo was the consensus winner of IFA 2016 with its...
At IFA 2016, style trumped specs
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