GoPro's new cameras look great, but the company's future still lies in software

At first blush, GoPro’s new Hero 5 Black looks a lot different from the Hero 4 cameras. It’s rubbery and it’s chubbier, mostly because it’s now water resistant out of the box — no more bulky housing necessary, unless you really want to dive deep or give it some extra protection.

The new camera (and the new Hero 5 Session that was released alongside it) has a host of other new features too, all of which I got to try out during this week’s launch event. The Hero 5 cameras are even cloud-connected, which — combined with GoPro’s relatively new software efforts — might wind up being more important than the new hardware.

Of course, GoPro's new cameras are still going to appeal most to enthusiasts or athletes. The Hero 4’s massive sales would...

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GoPro's new cameras look great, but the company's future still lies in software
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