Leica is getting into the affordable camera game. Well, not really. But its newest camera comes with a price tag that’s more often associated with low-end compact cameras than elite German photography machines. The only catch is it’s an instant camera.
The Leica Sofort, which will hit stores for $299 in November, uses Fujifilm’s Instax film to produce prints immediately after you snap the shutter. It has a variety of automatic modes, including standard auto, party, people, sport, action, and macro. It also has the ability to do multiple exposures and a dedicated mode for selfies (or "self-portraits", in Leica parlance). The Sofort even has a mirror on the front to help with selfie framing.
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Leica has released a luxury instant camera
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