Other than Apple and Samsung, no phone maker has stirred as much attention and excitement as the young OnePlus. Established as an offshoot of Oppo at the end of 2013, OnePlus began life as a direct-to-consumer online retailer with the immodest product tagline of "flagship killer" for its initial OnePlus One and 2 devices. Now a little wiser and older, the company has reined in its marketing and it’s starting to diversify its mode of distribution, announcing today an exclusive partnership with O2 in the UK.
Having once been available only via an arcane invitation system, OnePlus’ smartphones will now be ranged across O2’s UK stores, which will serve as a platform to expanding awareness of the brand and building it up through...
OnePlus and O2 agree on exclusive partnership in the UK
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