Snapchat's first hardware product is coming to the market sooner than anyone expected. The company said tonight that it will sell Spectacles, a set of connected sunglasses that record 10-second snippets of video, for $130 sometime this fall. It also rebranded itself as Snap, Inc. — a reflection of a fact that the company now makes more than its flagship app, co-founder and CEO Evan Spiegel told the Wall Street Journal.
Snapchat unveils $130 connected sunglasses and rebrands as Snap, Inc.
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