Why does Panasonic’s LX10 exist?

This week, Panasonic announced a new camera in its enthusiast line of compacts: the LX10 (or LX15 for some markets). It’s a successor to the LX7 and the numerous other LX cameras that preceded that one, and pairs a fast zoom lens with a bevy of manual controls. This time, Panasonic stepped up the sensor to a larger 1-inch chip, putting the LX10 head to head with Sony’s popular RX100 line.

I’m sure the LX10 is a good camera and will give Sony a challenge in this enthusiast compact space. But after a few minutes using the camera, I’m left perplexed as to why it exists. See, two years ago, Panasonic launched the LX100, another compact enthusiast camera with a bright lens and lots of manual controls. The LX100 has an even bigger Micro Four...

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Why does Panasonic’s LX10 exist?
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