I go out of my way to avoid ads in day-to-day life, but on the off occasion when I’m driving down a highway, I’m essentially forced to soak in billboards. It’s terrible and makes me despise the brands that buy that space. But maybe there’s a way for me to not hate ads so much. Maybe e-paper is the answer. Over in Europe, they’re experimenting with massive e-paper displays mounted on the back of trucks. Yes, it’s advertising that hawks a product, but it’s also not backlit and feels nice on the eyes. At least if we’re getting marketed to we can take a load off for a second, you know?
The companies behind these ads says it envisions the billboards changing with the location of the truck to deliver location-specific messages. E-paper...
Maybe I wouldn’t hate ads if they were all displayed on e-paper
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