Samsung sinks deeper into exploding battery quagmire as ‘Samsung 7’ blamed for car fire

In what must be the cardinal example for why quality assurance is important, Samsung’s Galaxy Note 7 battery issue keeps dragging on, and it’s now damaging the reputation of the Korean company’s entire smartphone line. The latest incident to be blamed on an overheating Note 7 is a car fire in Port St. Lucie, Florida, where the owner of the vehicle believes the cause of the fire was his charging Samsung Galaxy Note 7.

The reputational problem for Samsung is that most people can’t distinguish a Note 7 from the rest of its phones, and the Port St. Lucie Police Department refers to the device blamed for the fire as a "Samsung 7 phone." It’s a small linguistic oversight, but it bundles the Galaxy S7 and Galaxy S7 Edge — two devices that are...

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Samsung sinks deeper into exploding battery quagmire as ‘Samsung 7’ blamed for car fire
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